Nubo

Three Nubo coffee pouches, pink, yellow, and green, with roasted beans on an orange floor

Concept · Food & drink

The brief we set ourselves: most coffee shops online look the same: beige, a product grid, a checkout button. Nubo gives every coffee its own colour and lets the packaging carry the brand, from the pouch to the page.

The Nubo cloud mark and wordmark in dark brown on orange
Two Nubo coffee cards, Pink Noise and Green Room, tilted on cream
The Nubo subscription summary for Night Shift: two bags every two weeks, $27.20 per delivery

One colour per coffee

Six coffees, six colours, a chunky grotesk for names and a mono for the details. The colour follows each coffee everywhere: its pouch, its card, its page, and its line in the bag.

Nubo’s six coffee colours, each with its ink
Nubo type: LOUD COFFEE in Bricolage Grotesque, with DM Mono for details
3D render of the Green Room pouch at an angle with roasted beans
3D render of all six Nubo pouches in a row on cream

A subscription in three questions

How do you brew, what do you like, and how much? The builder answers with a coffee, a grind, and a price per delivery, and the summary changes colour as you choose.

Two steps of the Nubo subscription builder on lilac, with the line Three questions, one coffee
Nubo brew guides for V60, AeroPress, espresso, and cafetière, with the bag pill
A Slow Motion pouch beside a white dripper on a yellow cup, with roasted beans on lilac
A Nubo coffee page component in green: origin, flavour bars, grind, and subscribe or buy once

Six colours. Zero beige.

What we designed: home, a page for each coffee, the subscription builder, and a bag that keeps one-off and subscription items apart. The pouches are modelled in 3D, so a new coffee needs only a name and a colour.