Plinth

The Plinth Model 01 speaker in graphite knit, rim-lit on a dark stage with its light ring glowing

Concept · Consumer tech

The brief we set ourselves: launch a premium speaker before it exists. Show it from every side, explain it without jargon, and let people choose the one they want.

The PLINTH wordmark in wide Archivo on black, with Model 01, sound, standing still
The Plinth configurator: finish cards with Clay chosen, a stereo pair, and a $1,496 total
A turntable frame of the speaker with the note A ring that answers

Scroll to turn it

Thirty-six rendered frames are drawn to a canvas as you scroll, so the speaker turns and the camera rises to its light ring. Four short notes take turns beside it, and the work only runs while the section is on screen.

Plinth in numbers: 360°, 4 drivers, 32 cm, 3 finishes
3D render of the speaker’s top panel and glowing light ring
The Plinth controls component: Touch, then let go, with four controls listed
The clay speaker above the finish swatches Chalk, Graphite, and Clay
3D render of the speaker in Chalk, Graphite, and Clay side by side

Designing the object, too

With no product to shoot, we designed one: a soft-cornered square column in knit, on a slim metal base. The same 3D model makes the hero, the turntable, the close-ups, and every configurator image.

3D render of a clay speaker on a travertine block in warm light
3D render of the speaker in Chalk on a pale grey sweep

Made for rooms, not shelves.

What we designed: a launch page and a configurator that swaps the product image, prices pairs and mounts, and keeps the total in view.