Veld

Concept · Beauty & wellness

The brief we set ourselves: a skincare and home-fragrance store that feels like walking into a quiet shop, not scrolling a catalogue. Six products, one plant each, and nothing on the page that is there for show.

A Veld product card for Vetiver facial oil on sand, showing its hover image and quick add button

3D render of the Vetiver facial oil on a stone plinth against a warm wall

A storefront that slows down

Warm paper, charcoal ink, and a serif that only speaks at the moments that matter: product names, prices, and headlines. Everything else is set small, so the products do the talking.

The Veld buy box: price, notes, size, quantity, and add to bag, on sage

Veld colours: paper, sand, clay, sage, and ink

Veld type: Instrument Serif for names and prices, Inter Tight for everything else

The evening ritual component: three numbered steps with timings, on sage

Nothing on the page that is there for show.

The Veld range on a stone counter in raking light: Fig Leaf, Rose Clay, Vetiver, and Neroli

The Veld bag drawer with two products, a free-shipping progress bar, and checkout

3D render of an open jar of Rose Clay mask beside a terracotta block

Packaging first, then the pictures

With no real product to photograph, we designed the packaging first, then made the imagery around it: still lifes on stone, packshots, and close-ups, all in one warm light so the range always looks like one family.

Veld’s navigation, category filters, and a product card on sand

What we designed: home, shop with filters, product pages, and a bag that remembers its contents and traps keyboard focus while open.